Use Google Adsense to YOUR advantage. Millions of websites, blogs and Squidoo lenses are using Google Adsense to earn extra income. Your optimized Google Adwords advertising can be seen by billions of eyes, literally!
Think about that for a moment. Google Adsense is used online by the New York Times, business.com, weather.com, iVillage, about.com, lycos.com and just about everyone's newletter and ezine.
Let's say you are selling left-handed widgets for right-handed dyslexic people. You send out a press release and a reporter for the New York Times writes an article about left-handed widgets for right-handed dyslexic people, and it's picked up by iVillage and about.com.
Who is going to read that article? Why, people who are interested in or have a need for a left-handed widget for right-handed dyslexic people, that's who! And right there next to the article is your AdWords advertising being shown to your target market.
You could have paid several dollars per click for an ad using widget as the keyword, or a dollar or two for an ad using left-handed widget or, perhaps, a few pennies using left-handed widget for right-handed dyslexic people.
Competition is fierce for Google's AdWords program because it is so popular. It has become difficult to find affordable keywords and it has become even more difficult to write ads that return a positive ROI (return on investment).
After all, it is the return on your investment that is your primary interest.
Let me ask you this: would it be a worthwhile investment to spend a few dollars that could potentially save you thousands? Well, I've found just such a resource. It's called Successful Advertising with Google AdWords, and it is filled with strategies for optimizing your return on investment using Google Adwords.
Successful Advertising with Google AdWords is the most comprehensive specialized book about Google AdWords that is currently available. Screenshots, tables and check lists help you to get quick results, lower advertising costs and more profit.
Among other items, it includes TWENTY-THREE professional tricks on how to find inexpensive keywords. That alone would justify the $69.95 price.
But that just scratches the surface. Consider discovering:
More than 200 words and phrases you can combine with your current keywords to create new keywords that you'll get for the minimum click price
How to save money by preventing people that don't want to purchase from clicking on your ads
A list of keywords that attract click fraudsters and how to avoid click fraud
More than 250 words, expressions and templates that make your ads more successful
How to write effective AdWords that attract new customers
How to find out which AdWords work best for your competitors
Four successful price strategies and how to find out which strategy is the right for your promotion
How to test and optimize your AdWords ads until your profits have at least doubled
5 important tips on how to work with Google's conversion tracking system so that you get correct results
Easy and quick solutions to the eight most common AdWords problems
How to save weak campaigns and 5 check lists that help you to make them best selling ads
In contrast to other AdWords publications on the Internet, this ebook is up to date and it is compliant with the latest Google AdWords specifications.
