India’s largest GSM mobile service provider Bharti Airtel and IBM have signed a $150 million six-year agreement for implementation of IT systems to launch differentiated services in broadband, media, IPTV and DTH segments.
Under the agreement, IBM would bring in its global expertise in areas including the telemedia business, distribution, enterprise segments and business resilience. Bharti would strengthen its distribution and prepaid segment and provide a unified experience to its customers.
To improve customer satisfaction and provide seamless services, IBM would work with Bharti Airtel in areas including LCR (Least Cost Routing), GIS, Auto Discovery, Auto Provisioning and Auto Activation. These applications will help to bring in enhanced efficiencies and cost savings, besides improving service delivery.
IBM would support this by transforming the current IT platforms, which will enhance customer experience by supporting differentiated customer relationships. This will enable and support channel transformation, essential for rural market penetration.
IBM will also enhance the delivery of value added products and services to the prepaid segments, the company said. The disaster recovery set up and IT architecture would also be enhanced to provide multi-node redundant systems.
