Bylined articles should be an important part of your marketing mix because they build positive recognition, position you as a thought leader, and yield highly qualified leads. Bylined articles:
Build industry recognition for your technology.
Position your executives and engineers as experts to your target audiences.
Yield highly qualified leads that result in sales.
Click here to read more about how all these good things can be had by submitting a vendor-neutral bylined article on your technology to a trade journal serving your targeted audience.
