One of my best bylined article customers is a large data storage company. I recently spoke with my contact at the company and asked him why the client has such an active and long-running bylined article program. Here is part of his answer:
It is essential that we not only extend our thought leadership in the market, but also strive to inform and educate our various constituents including customers, partners and other pundits and interest groups. Bylined articles offer us a forum for offering our knowledge and perspective.
Contributing bylined articles to the magazines your customers read is a prime way to gain market recognition and qualified leads. Start writing and contributing those articles as an important lead-generation activity.
