Email marketing is one of the most effective ways to contact your existing customers and can be highly successful in reaching new customers. Providing you do not send 'spam', emails are the preferred means of communication for many 'internet friendly' consumers and of course it is not only instant but also much more cost effective.
If you are starting out in your business, buying an email marketing list is a good place to start to build your own mailing list, but always ensure the list you are buying is at least 'double optin' ie the email addressee has given permission on two occasions to receive emails of the nature you are sending out. If you have your own email list, then you have already gone through the optin process yourself and so will not be accused of sending spam.
A snappy headline is essential as you are competing with many other businesses who are also trying to sell to your prospect. If you only have a second to create enough curiosity for the addressee to open the email, you really need to concentrate on creating an eye catching headline, or the moment is lost and your email will never be opened.
Your opening sentence is vital as you need to make sure you create enough curisoity in your reader for them to read on. Asking questions, making controversial statements, solving problems, telling your own story - these are all effective ways of constructing. Whenever you make any contact with your prospects or customers, make sure you create desire in your reader to read your offer in full.
Make your sentences short. If a line is more than 70 characters long, readers often lose interest, so make your lines short and your paragraphs short. This makes it easier on the eye and so your reader is more likely to read on.
When writing your email, make sure you always relate the content back to how your product or service will benefit the customer and make their life better. What problem will this offer solve and how will your customers life be better once they buy your product.
Make sure your emails are text only and not fancy graphics or backgrounds. Although fancy emails look great they might take time to load, use up lots of space in your addressees inbox and do not increase sales, so why bother?
Emails are a great form of communication for today's consumer and today's business owner, but you will be much more successful if you follow the tips in this guide - otherwise you could get it wrong and this will not help your business at all.
