Are you an Internet marketer searching for effective and lucrative
ways to reach customers? Would you like to utilize an advertising
program that will send you qualified customers who are interested
in your product? Perhaps you build e-mail lists that enable you to
repeatedly market to customers. While this is a valuable
advertising strategy, it is not the only one should employ. Add the
advertising program of “Google Adwords” to your marketing campaign
to bring in more quality customers.
Have you already jumped on the Google Adwords bandwagon? If so,
then you need to know the tips and tricks to maximize your profits
on Google Adwords. Learning the secrets of the Google Adwords
professionals will set you apart from your competition and yield
you a top notch customer list and increase sales. There are seven
steps to Google Adwords success that can shoot you to the top. This
article will discuss the first three Google Adwords success steps.
Google Adwords Success Step #1: Bid in odd amounts.
It is human nature to think of bid amounts in 5’s, 10’s, 15’, 20’s,
etc. This thinking will lead a majority of the Google Adwords bid
amounts to be $0.25, $0.50, etc. When you bid these amounts then
you will most likely have other bidders that have bid the same
amount. If you bid a little different then your competition then
your placement will increase. Essentially, bidding in odd amounts
such as $0.17, $0.23, etc. will help you move up one or two spots
in your Google Adwords placement while only making a minor increase
in your cost.
Google Adwords Success Step #2:
Always split test by running either an “AB” split test or an “ABC” split test.
What is a split test? A split test is a scientific test of your marketing copy.
Basically you set up two advertisements and test to see which advertisement
is more effective in the market.
For example, you write advertisement “A” which has a headline, two
description lines, and the URL. Then you write advertisement “B”
which is the same as “A” except you modify ONE part of the
advertisement. It is vital to change only one element at a time so
you can pinpoint what affected the performance of the
advertisement. Which advertisement brought in the most clicks and
customers? Don’t make a quick judgment. You should conduct the test
for at least 30 clicks per advertisement before crowning a winner.
Google Adwords makes it extremely easy to modify advertisements.
An "ABC” split test would involve created a third advertisement and
testing all three advertisements. Google Adwords is about testing
and tweaking so you should constantly engage in split testing.
Google Adwords Success Step #3:
Use “Dynamic Keyword Insertion”
code that will increase your click through rate for your overall
campaign. The code you should use is {KeyWord: Default Headline}
which you will place in your headline. Dynamic Keyword Insertion is
effective because it will create a bold headline on the
advertisement that exactly matches what the customer has typed into
the Google search engine. Therefore, the headline is dynamic and
always changing to create a personal advertisement headline for
each customer. You can find more information about “Dynamic Keyword
Insertion” at Google.com.
