A lot of internet marketers run some unprofitable websites or businesses with no short or long term strategies. Some people do not have any goals, while some seem to jump from one ‘business opportunity’ to another. Some internet marketers treat their internet marketing business like a hobby, and yet expect to earn some good checks from it.
To succeed in internet marketing, you need to apply some strategic internet marketing techniques.
Depending on your internet marketing interests; it is a good idea to engage in a business that has a long term potential, which means that you will need to have long term goals with the business.
Strategic internet marketing is not randomly buying some cheap recycled 300,000 email leads or guaranteed hits. Strategic internet marketing is also not about pointlessly placing banner ads all over the internet. Strictly relying on free classified ads or surfing for traffic will also not bring you any guaranteed success for your internet marketing business. Yes, these marketing tactics mentioned above may work in some instances for some business types; but they can’t be considered as strategic internet marketing campaigns just by themselves.
So, what is strategic internet marketing?
Strategic internet marketing is basically about having a promotion plan that employs effective and proven marketing devices to get high converting results for your internet marketing business.
You mast use a list of selected marketing plans that are effective; and you must make sure that you perfect your skills in these strategies in order to make them effective.
The first thing you will need to do is to establish your advertising budget. You must establish how much can you spend per week or per month.
Every promotion for your internet marketing business must have a purpose and it is critical to track the results of each and every advertisement. Tracking your ads means that you can then identify the strategies that are bringing the best results for your advertising dollar. After you have identified the ads that are working, you can allocate more money towards those. By tracking your ads, you can also find out which ads are not working, or which ones need adjusting.
The key to strategic internet marketing is to constantly improve your marketing strategies, by making them more effective.
If you do not track your marketing campaigns and ads – you are simply ‘operating in the dark’ and this will not bring you any success in internet marketing. You are simply throwing your money away.
So, which marketing strategies actually work?
There are proven marketing strategies that can guarantee you success in internet marketing if you apply them consistently.
1) Writing and submitting articles – A very effective and cheap way of promoting your business. Writing articles builds your credibility and also drive plenty of targeted traffic to your site, all for free.
2) Pay per Click Advertising (PPC) – PPC is the fastest way to get traffic to your internet marketing business’ website. However, to make this strategy successful and cost effective for your internet marketing business, you must educate yourself about keyword selection and bidding for your keywords.
3) Start Your Own Ezine - This is most likely the most powerful marketing technique on the internet. Having your own list of subscribers to send a newsletter to on a regular basis is a powerful way of expanding your internet marketing business.
4) Viral Marketing – Another very popular and effective marketing strategy for your internet marketing business. You can give ‘stuff’ away that people can use and put links to your web site in it. Information is a powerful tool in marketing. Give people rights to share the ‘stuff’ with their friends and email lists. In the long term, this will build a lot of traffic to your website.
5) Linking – One way or reciprocal linking is critical to your online success. This tactic takes time to develop, but it is well worth your effort. Search engines assess the importance of your web site by the number of incoming links pointing to your site. You can build one way links by articles writing and submitting and also participating in relevant forums etc.
6) Search Engine Optimization – This is another long term marketing tactic for your internet marketing business. Your pages must be fully optimized for the search engines. The most inexpensive and targeted traffic you can receive will come from high search engine rankings.
