In Part 1 we discussed a well known and powerful concept: the marketing funnel and learned about how you can “flip” it for your business. We are now ready to explore the InterNetwork Marketing Success Toolbox. In Part 2 and Part 3 of this article you will learn how to make this powerful concept work for you.
So in order to explain how “flipping the funnel” works for InterNetwork Marketing, I would like to invite you to take a closer look at your Success Toolbox and see how it works at the different stages of your funnel and megaphone:
Step 1: Generate Traffic - Making “strangers” find you
Obviously it all starts with TRAFFIC. While creating traffic is relatively easy, the real key to your success is to generate TARGETED traffic. The more targeted your traffic, the more profitable your internetwork marketing business will be. In the coming weeks we will discuss several proven and highly targeted traffic generation methods, but an easy yet extremely powerful way to jumpstart your business is Pay-Per-Click (PPC) advertising. PPC marketing, as it is also know, allows you to quickly create and direct a flow of high quality prospects into your funnel. A word of caution though: PPC is paid advertising, and so you don’t waste either time or money, I highly recommend the following resource that will get you up to speed in no time and put you ahead of at least 90% of your competition: Perry Marshall’s Definitive Guide to Google AdWords.
Step 2: Capture Leads - Turning “strangers” into “friends”
As your traffic generating efforts are starting to pay off, you next challenge is to turn your visitors from “strangers” into “friends”. You can accomplish this by giving them something of value (usually an info-product such as an ebook or audio file) and gaining their permission to continue “talking” to them. This is why defining this “doorway” into your funnel and getting it right is absolutely critical. Remember, you only get one chance to make a first impression, so again you want to use the best tools available out there. My top choice here goes for this Lead Capture Page generator.
By the way, there are several terms used here: gateway page, landing page, squeeze page or opt-in page, it’s all the same!
To see a good illustration of how it works, just go to: http://QinetiQWealth.com
Stay tuned for Step 3 where we finally learn how to monetize our list-building efforts!
