Successful online businesses start with strategically targeted marketing plans. If you have a specific market you want to serve, it’s easier to focus on that market with any marketing plan you may create. Strategic planning from start-up radically increases your success ratios; however, it’s never too late to get focused.
By incorporating a few simple success strategies into your marketing campaign, you can quickly develop a targeted marketing plan that will bring specifically targeted traffic to your site with the intent to purchase what you offer.
These 5 Low-Budget High Impact Marketing Strategies will take your online business exactly where you want to it to go.
1. Keyword association – including market specific keywords in your website, in your description, and in your meta tags enables your prospective clients to find you on the internet search engines.
2. Search Engine Optimization – by optimizing your website for search engine crawlers, you'll have more direct new traffic. You optimize primarily with content and keyword use. Links to your site from other sites are another good option for optimization.
3. Refreshing Dynamic Content – IF your website content becomes stale, never changing, lacking in important updates and content changes, you lack impact. Keep your site fresh and up to date.
4. Interactive Communications – Blog, forum, and newsletters are all optimization tools that allow your clients to come to you, interact with you, and have input in your business. Ask questions to increase email contact.
5. Viral Marketing Documents – Give away free documents that bring traffic back to your site. Give away stuff that other sites can give away too. Increase your traffic through friends and network with affiliations.
Online marketing focuses on Targeted Traffic. A successful online business thrives in a realm of strategic marketing, high-impact sales, and viral links designed into the basic marketing plan. Low-budget guerilla marketing techniques targeted to specific client needs define your business, increasing traffic and profit margins.
