Google has partnered with Bharti Airtel, a provider of telecommunications services in India. Airtel will provide the Google search on Airtel Live mobile WAP portal. Google will incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal, according to Airtel.
The Airtel users will be able to use the Google search engine to access content online. Google will provide the search services on Airtel Live in two areas - on net (rich content on Airtel Live) and off net (Internet on Mobile), according to Airtel.
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"Google will incorporate Mobile Ads based on search terms that are displayed alongside search results on the Airtel Live mobile portal. This will enable advertisers to reach targeted users with their products and services on a cost-per-click basis. This new business model is a first for both consumers and businesses in India." [source]
Sukhinder Singh Cassidy, Vice President, Asia Pacific and Latin America Operations, Google said, "Today, India is one of the fastest growing mobile markets in the world. We are very pleased to partner with Airtel, a company that has played a key role in leading India's explosive mobile growth, to bring Google services to the millions of mobile users in India. By providing immediate access to Google, Airtel is creating a compelling experience for its users, who will now be able to quickly and easily find information that's important to them". [source]
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