Niche marketing is basically the process of finding small profitable market segments... corners of a market. Areas that are NOT broad but very defined or specialized.
I find my way into really competitive markets and get sales just from my keyword research. I just find a little niche that hasn't been tapped...
When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. Of course, the process should be reversed.
1. You must be able to find good product sources, but you also must know if there is a market for that source. Save yourself a lot of time and money.
The trick is to find non-competitive markets that you can get into. Especially in the beginning. As you gain experience you can tackle the big boys & girls down the road. But I'm not saying you can't get into competitive markets! You see markets are one thing... keyword markets are another. You can have a market like dogs, but within that people are searching using keyword phrases like:
Dog Collars
Dog Sweaters
Dog Leashes
Dog Houses
Dog Books
So as you can see, there are a lot of little niches you can find within that large market. Find a market first that spends money, then find out what they want and give it to them.
It is certainly easier said than done, but there are a lot of places online where you can do your market research for free. They've done most of the work for you already. You just need to know where to go and what to do to connect all the dots.
2. I use Keywords Analyzer everyday for keyword research, but I think it is more geared towards search engines and helps more when searching for markets to promote to with Pay Per Click Advertising...
It is awesome for analyzing the number of searches done and provides data as to how many Pay Per Click ads are running per keyword etc... it helps me find keyword niches and such that don't have a lot of competition...
That is essentially your focus in online business. People search using Search Engines. That might be how you found this website or page. How did you get here? You might have entered a word or phrase in Google or Yahoo and it brought up a page a sites related to it.
In order to bring your product to a market many things have to fall into place:
There has to be a market. People have to be searching.
Your product must meet the needs of that market to be effective.
And there must be an opportunity to get in front of any competition there might be.
Measuring your competition is essential if you don't want to waste your time and money.
Bottom line is, it's not about the size of a market. I make most if not all my money in little niches that I've found that have little markets, but high demand within that market.
Discover how not to make mistakes when it comes to growing your online business --Or else itll be useless to increase your sales
