There is an effective way to get good returns from Google AdWords. Online advertisers can get better return on investment than what they are generating now. There is always a room for improvement in Google AdWords. To start getting higher ROI, online advertisers need more clicks for their ads.
Higher click through rate leads to higher sales and return on investment. Clicks are potential customers. So how do you increase the click through rate of your Google AdWords ads? Here are some tips in increasing ads’ click through rate:
Target the right audience.
It is important that the Google AdWords ads are optimised for the right audience. You need clicks but only the targeted ones. No matter how many clicks the ads receive, if they are not targeted, there will still be no conversion or sales. An optimised ad attracts clicks from the right audience.
Target the right keywords.
When the right keywords are targeted in a campaign, it will be able to attract more clicks. When online users are looking for web marketing services and your ads specifically target that keyword phrase, they will be able to receive more clicks.
Ad Testing
Don’t just create one ad. Make at least two or more ads at the same time. This way, you will be able to test which ads are performing well and which don’t. Look for the ad with the highest click through rate and stick to it. Always perform ad testing to ensure that your ads remain effective.
Use Compelling Words
The words you use in the ads must be attractive and compelling. They should be able to arouse the interest of the online users. Google AdWords limit the number of characters that you use in the ads. With that limited characters, you should be able to attract clicks. You can only do it by using attractive words.
Use Benefits In The Ads
Online users are always looking for things that will give them benefits. In writing the ads, concentrate on the benefits that your target audience will have if they click on the ad or if they purchase your products and services. A benefit focused ads almost always receives more clicks than regular ads.
Make Your Ad Stand Out
In one page, there could be several ads. You must be able to make your ad stand out from the rest. You should use a unique selling proposition. Make your target audience know what makes your offer better than the others.
