Marketing your business with email is an art.
It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.
If you do it right, email marketing can become a very effective method of marketing your business.
Before you consider this method, there are three tools I consider absolutely crucial to your success.
1. Educate yourself.
Get accused of spamming and you could destroy your reputation forever.
Learn everything you can about email marketing and implement those strategies in your marketing campaign.
Here are two sites you can use to educate yourself about email marketing:
Email Results - http://www.emailresults.com/ - This site offers a newsletter, a directory of lists, and plenty of articles.
Email Education - http://www.emaileducation.com - Also offers articles to help you learn how to use email to market your business. You'll also get information on the latest trends in email marketing as well as the latest news.
2. Email Formatting Utility
Once you've written your email, you want to make sure it looks professional.
Check for spelling, grammar, and punctuation errors. Make sure it is easy to read.
You can use this utility to format your emails to the right width. It's not perfect, but it will save you plenty of time because you can format your text at different widths. Overall, it does a very good job.
http://www.jbmckee.com/formatit/index.html
3. Anti-Spam
Before you send your message out, you want to check to make sure it can get past the filters frequently used by ISPs.
There's a simple and easy way to check your message. SiteSell.com has created a new feature called Spam Check.
Basically, you can send your email as a test message and find out how the filters rank it. Then, you can make changes to your email before sending it to your list.
