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It is called "The Peanut Butter Manifesto" -- a four-page call to arms from a senior executive of Yahoo Inc., declaring the Internet company is spreading itself too thin and must define priorities and radically reorganize its management structure.
Now the manifesto has attracted the attention of Yahoo's top brass as they scramble to boost revenue and protect the company's status as the most popular stopping point on the Web for U.S. users, amid heated competition from Google Inc. and others. (Read the memo)
Yahoo, which consumers use for email, news and a wide ...
