Article marketing means that you will write articles about your field of interest and distribute them for publication on other websites, blogs, and ezines with a link back to your site. Each time your article is published on a website you get a one-way link to your site.
By publishing articles in your own online store, you not only get better indexed by search engines, but what's more important provide useful information to your customers who may be seeking for it.
In this article by Vadym Gurevych, we will see how to use the articles for the purpose of marketing and improve the sales.
Dynamic Content: What and Why?
What do we actually mean when we call it "dynamic"? Does it mean the content itself changes while the customer is browsing through the website? Here, we mean that the content of the whole website changes as time goes by, and more and more content is added. At this stage, it doesn't really matter who or what adds the content—whether it's the Administrator of the osCommerce website, or the website's visitors, or customers, or if the content is downloaded from another source (another website).
Why is dynamic content important for osCommerce? It's not only important for osCommerce, but for any website that is supposed to generate traffic and has goals to attract more visitors. The more professional, detailed, and interesting the content of the site is, the more customers will find it potentially useful to visit the website again and read newly posted materials. If the content of the website changes quite often, it will keep constantly growing with the flow of visitors.
For online stores, including osCommerce dynamic content is especially important.
First of all, it attracts more visitors who are interested in reading new and updated content to the website. It attracts more target audience visitors, who are likely to become customers and existing customers who are likely to become return customers. And all this without any advertising expenses involved!
Then, well prepared content increases the visitor's confidence and helps to increase the "visitor to customer" conversion rates.
Finally, keyword-rich content is well indexed by search engine crawlers, and search engines are more likely to put a website that constantly updates higher in search results than a website that doesn't.
So publishing dynamic content on an osCommerce site may increase the number of visitors, make the website more noticeable in search engines, and also increase the number of sales.
How Can We Make Users Participate?
By inviting not only readers but also writers it is possible to publish even more articles, news, reviews, etc. Such an approach may also help a lot in attracting users and converting them into customers, as they will know your osCommerce online store as a place in the Internet where they can both buy goods online and read what other customers have to say, express their thoughts, and participate in discussions, etc.
Here are several ways to invite users and customers of the website to participate in creating dynamic content:
First and most important, is to make customers and website users aware of apossibility to participate and post content or just comments on other posts.
Give them technical means to participate.
Ask them to describe their own experience or opinion on a productor service.
Ask them how you could improve your services and product range.
Even though it's extremely important to get feedback and content from users and customers of an online store, the Administrator of such a site should be ready to fight SPAM, fraudulent posts and content, copyright violations, and content that harasses, abuses, or threatens other users or customers.
Different Types of Dynamic Content in osCommerce
There can be multiple types of dynamic content present in osCommerce. There are osCommerce contributions and website authoring and building techniques and methods that allow for dynamic content to be added to an osCommerce online store.
In this article, we will specifically focus on articles, and how they can used for marketing on various blogs and online magazines.
