Zimmerman Advertising has announced that it is working with PayPal to help brand marketers integrate PayPal Mobile into their advertising and marketing campaigns. PayPal Mobile, announced April 6th, is a text message-based service that allows consumers to send money anytime, from anywhere, using their mobile telephones.
PayPal Mobile allows users to send money, purchase items or donate to charities from their mobile devices. Using PayPal Mobile's "Text to Buy" service, consumers can buy things instantly, such as CDs, DVDs, shoes and apparel, by sending product codes via text message. Already, companies like 20th Century Fox, Nike, L'Oreal, MTV, and the NBA are offering items for purchase with "Text to Buy." PayPal Mobile also enables users to "Text to Give" to charities such as The Magic Johnson Foundation and UNICEF.
"The retail world is shifting rapidly, and the essence of the shift is the consumer becoming more powerful," said Founder and Chairman of Zimmerman Advertising Jordan Zimmerman. "With PayPal Mobile, consumers will have more control over the retail landscape and more options to purchase items at the moment they are compelled to buy."
With the overwhelming popularity of mobile phones, the time has never been better for the merging of ecommerce and wireless devices. PayPal already has over 105 million accounts worldwide. PayPal's users have entrusted their financial information to PayPal in order to send payments quickly, easily and securely. With PayPal Mobile, sending money is as easy as sending a text message.
PayPal chose to work with Zimmerman because of its success and knowledge in retail. Zimmerman will be PayPal's primary brand interface to help brands maximize the retail opportunity offered by this new sales channel.
"Zimmerman is a respected marketing and advertising partner to some of the leading brands in the world," said Kevin Dulsky, Managing Director of PayPal Mobile. "We at PayPal look forward to working with them to realize the huge opportunity ahead in mobile commerce."
"PayPal Mobile is leading the way to an entirely new sales channel," said Zimmerman's Chief Marketing Officer Michael Goldberg. "It will literally change the entire retailing landscape by allowing merchants to offer a call to action from the consumer with the appeal of convenience, immediacy and instant gratification like never before."
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is currently the 17th largest advertising agency in the United States, with more than 860 full-time associates and offices throughout the country, including New York, Los Angeles, Washington, D.C., Chicago, Dallas, San Francisco and Atlanta.
