Content is King Book ReviewWriting and Editing Online
Author: David Mill
My rating: 5/5
Brief Review: David's book: Content Is King - Writing and Editing Online. It is part of the E-marketing Essentials series. I worked with David on this book as series editor. He has created what I think is the most accessible book about all aspects of online copywriting from writing for search, e-mail, advertising plus general principles and how to manage the editing process.
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The Online Copywriter's Handbook Book ReviewEverything You Need to Know to Write Electronic Copy That Sells
Author:
My rating: 3/5
Brief Review: This is one of my favourite books on online copywriting. It has clear guidelines, for example about headlines which reflect the author's pedigree as a copywriter for traditional media. It is mainly about web and email copy. David Mill's book also covers Pay Per Click and Advertising copywriting and the review process.
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Web Copy That Sells Book ReviewThe Revolutionary Formula for Creating Killer Copy Every Time
Author: Maria Veloso
My rating: 4/5
Brief Review: This book is popular on Amazon at the moment. It has a rules-based approach which is easy to digest, but is too salesy for some.
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