If you've decided to start a copywriting services business, you'll be wondering what kinds of services you can offer your clients.
The services you can offer include writing many different forms of copy, depending on your clients' needs. Because your copy will directly impact your clients' cash flow, you can charge highly for your services.
Here are several kinds of copywriting services you could offer your clients:
1. Promotional copy - advertising
Marketing copywriting involves writing many different kinds of advertising and other promotional materials for companies.
The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising - writing scripts.
2. Direct marketing copy - lucrative, and specialized
Direct marketing copywriting involves writing sales copy: it's salesmanship via the written word. Many copywriters specialize in writing direct marketing copy.
Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.
3. Web copy - copywriting for the Web
As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.
4. Public Relations copywriting: you're a spin doctor
Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company's new offering can take months, so many PR copywriters are on retainer.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
There are many different forms of copywriting services you can offer. As you progress in your copywriting career, you'll specialize in different forms of copywriting at different times. Copywriting is an easy way to add to your writing income.
