It seems wherever you turn you will see ads. They proudly claim that people can make huge profits from using Adwords to sell their products and what is more they only have to work 2-3 hours a day! The ads proclaim that this is easy to do and what is more anyone, including you can do it.
The reality of the situation is that this is simply not true and a gross exaggeration of the facts. This is especially so for new business owners. There are myriads of things to take care of and it certainly cannot be crammed into 2-3 hours per day. If you face the truth it is a fact that an Adword campaign will actually be harder to manage than other promotions.
Take a moment to consider this. First you will be doing your keyword research by going to Google's Databases and finding the popular keywords. You will also compile a list of the keywords that are related to your product and special market. You can do this by using the keywords that you would search for when try to find your product. You can then compare these keywords to Google's keywords.
After you have assembled all the keywords, you then have to decide how much to bid on each one of them. Of course you will not be emailing Google with your bid, you will be considering paying for good positions. The higher the bid the better position you ad will be in. Google actually places ads according to the highest bidder. These favorable positions will draw the most traffic. This allows Google and the advertiser to earn more.
Adwords is a type of pay per click. Whenever somebody clicks through on your ad you will pay a small fee. You will be paying even if you do not make any sales. Google will make more money when the click through rate is high. The better the bid the higher the ad's position.
When you complete the bidding process and your ad starts running you will need to manage your campaign very carefully. Be aware of the smallest details, including any shifts in popularity for your keywords. If you find any of your popular keywords have suddenly lost their popularity, then you need to replace it quickly. This is because a keyword that is no longer popular will not be drawing any profits.
Let's face it you will not make 100's a day just spending little or no time on your Google campaign. However on the other hand you will become a master at micro-management and multi tasking. When you perfect these skills you stand a good chance of joining the elite few who have made their businesses boom with this type of promotion.
With Google AdWords' tools and tutorials you will become a master of detailed management very quickly. This will enable you to spend less time managing your campaigns and more time finding ways to profit with your business.
As an expert ppc consultant who offers many years of ppc expertise, Brian Basch has recently begun offering campaign management to select clients. Let him guide your adwords advertising today!
